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We introduce you to our entrepreneur Tomás Pumarino who is CCO of Reco Boards , sustainable solutions from recycled cardboard beverage containers, known as Tetra Pak. He is currently running Corfo's Semilla Expande fund, sponsored by UDD Ventures. What is your innovation about? “We develop products made from recycled cardboard packaging. Our recycled Tetra Pak packaging panels have favorable physical and mechanical properties. This ensures that the final products are durable, resistant and of high quality.” recoboard-1-952x534 What was the ideation stage of the project like? “Reco Boards was born from the love for the ocean and the passion for extreme sports.

Lucas Pumarino, my older brother, went to live in Quintero, one of the places in Chile with the most environmental conflicts. That's where, as he was surfing in direct contact with pollution, he decided to look for a way to do something about it and started making surfboards with recycled materials, starting a high-impact project that we have currently revalued for more than 30 years. tons of Tetra Pak containers.” What were the first steps? “In the first years, Lucas worked alone on the project. Some sales and interactions were achieved at the event, but Japan Telegram Number Data he was focused on his profession as a therapist, so the project was put on hold. In 2019, I was studying Commercial Engineering at the UDD, when I partnered with Lucas and we applied for Reco Boards in the Incuba UDD program, an instance where students can develop innovation projects.



Thus we had the first business model sessions with mentors, advisors and judges. “We started to improve our product, test it with surfers and we went out to sell it.” What difficulties did you encounter at the beginning? “At the beginning it was difficult for us to validate our business model, since the market was very small and there was no willingness to pay for a sustainable solution, surfers did not want to change their fiberglass boards and we did not have the resources to implement the necessary technology. We had to pivot our business model and found that we had a lot of demand for other types of products closer to furniture, where we began to make furniture for homes and later, for companies.
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