shohidshanto99
Doczy: 18 Maj 2024
Posty: 1
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 Wysany: Sob Maj 18, 2024 12:45 Temat postu: Words with an element of urgency |
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Related articles: Blogging in 2019: Marketing Benefits, Best Practices and Tricks 7. Want higher conversions? Offer something of value Ever wonder if using certain words in your email subject line is associated with higher open rates? Words like “free” and “you” that we’ve written about before? We decided to check what numbers are behind these words.
We have not yet had time to Pitcairn Email List analyze the entire list of popular words, however, the results are quite interesting. specific-phrases-in-subject-lines-results Words that emphasize content and value, like “ebook,” “pdf,” and “newsletter,” had the highest opens, clicks, and click-to-open ratios, while “video” did not, although many marketers argued that it's just a sure-fire way to get more opens.
such as “now” and “quickly,” did not perform as well. Perhaps because they were used too often by marketers, which reduced their effectiveness. Experts who added “fw” (forward email) to the subject line saw unexpectedly high average open rates, although click-through rates were not as impressive, perhaps because the users who opened these emails were not satisfied with the content of the email.
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